Back in the afternoon, business owners and executives designed marketing messages due to their products and services that, such as a megaphone, were directed outward toward target customers and cast a wide net. The most common marketing media were print, radio and television. Traditional marketing activities continue to be employed, but they've been joined by a more personalized strategy referred to as content marketing. Neil Patel, CEO of KISSmetrics, defines content marketing as "... the way for a business owner to educate customers and potential customers about your products and services. The target is to offer tips, help and education about anything which can be helpful to the customer. This sort of information may be shared in the form of a weblog, white paper, webinar, video. or social post... " Content marketing directs inward and engages customers on a granular level. Solopreneurs and organization leaders can reveal a heavy comprehension of customer priorit